Bulldogs Boys Middle School Basketball Results

first_imgThe 7th grade Batesville Bulldogs Basketball team picked up their fifth win of the season over a talented Greendale team. It was a close game, but Batesvillle pulled it out 41 to 38 at the final buzzer.Leading is scoring for Batesville was Cole Werner with 14, Ean Loichinger with 11 and Eli Pierson with 8. Also adding points for Batesville were Frank Moorman and Travis Lecher with 4 each. Ean Loichinger added an extra spark to the team bringing down 7 rebounds, getting 3 steals, and creating 3 jump balls. This spark spread to Eli Pierson and Frank Moorman as they both pulled down 7 rebounds also.The 7th grade dogs are now 5 and 2 on the season.What a night for Batesville middle school basketball! Both teams came away with an exciting victory and are now 5-2.The 8th grade played a great game on both sides of the floor. RJ Powell led Batesville with 20 points. Mason Barker added 10 and played outstanding defense. Peters hit a big three and added 2 clutch free throws for 5 total. Sievert, Sherwood, and Peetz added 4 a piece. Moorman was a scrapper on defense with several forced turnovers and a big 3. Greendale was forced to foul at the end where Hinners hit 2 free throws to seal the victory.We will be back in action Tuesday at home against St. Louis. Come join the excitement and support BMS basketball.Courtesy of Bulldogs Coach Ben Pierson.last_img read more

Universal employee fired for flashing controversial OK sign

first_imgA Universal employee was terminated after flashing a controversial upside-down ‘OK’ sign in a Colorado family’s photograph.The family was outraged after discovering that an Orlando employee dressed as the ‘Despicable Me’ character Gru was flashing what some believe is a white power symbol.The photo in question was taken in March, but the family did not notice it until months later while selecting images for their 6-year-old daughter with autism’s school project.Tiffiney Zinger, who is black, and her husband, Richard Zinger, who is white, then went through their smartphone photos and videos to find more evidence of what they were seeing.Shortly after, they found a 29-second clip that confirmed “their worst fears.”The photo and video in question features the couple’s two biracial children, who were six and 2-years-old at the time, at a character breakfast hosted by the Universal Loews Royal Pacific Resort.A Universal representative spoke out about the controversy Tuesday, confirming that the employee in question no works at the theme park.“We never want our guests to experience what this family did. This is not acceptable, and we are sorry, and we are taking steps to make sure nothing like this happens again, said Universal spokesperson Tom Schroder. “We can’t discuss specifics about this incident, but we can confirm that the actor no longer works here.”“We remain in contact with the family and will work with them privately to make this right,” Schroder added.The Zinger’s are reportedly planning to take legal action.last_img read more

Chicago’s Jackie Robinson West creating LLWS buzz

first_imgMembers of the Jackie Robinson West Little League team from Chicago, Ill., ride in the Little League Grand Slam Parade as it makes its way through downtown Williamsport, Pa., Wednesday, Aug. 13, 2014. (AP Photo/Gene J. Puskar)Win or lose, youngsters from Chicago will leave a lasting impression on the Little League World Series.The Jackie Robinson West team is comprised of all African-American players. On Thursday, their league will make its first appearance in 31 years in South Williamsport, Pennsylvania — the latest indicator that baseball is making small strides in an effort to lure young African-Americans back to the game.The number of African-Americans in the major leagues has dwindled steadily since the mid-1980s, when they comprised about 19 percent of rosters; the number stood at 8.1 percent on opening day this year.No one is ready to proclaim the sport is back in talent-rich inner city neighborhoods because of Jackie Robinson West’s success. However, programs such as the Little League Urban Initiative, Major League Baseball’s RBI (Reviving Baseball In Inner Cities) and Urban Youth Academy clearly are making a difference.Jackie Robinson West, representing the Great Lakes, will make its LLWS debut against Northwest champion Lynnwood Pacific.The players’ parents got an assist from some major leaguers. Justin and B.J. Upton were among those contacted by Colorado Rockies pitcher LaTroy Hawkins about chipping in to pay the travel costs to Williamsport.“I know when I was a kid, I wanted my family to be there to support me and see me play,” the Atlanta Braves outfielder said. “I thought it would be cool for them to see the experience with the kids.“It’s good to see young African-American kids playing and having a team full of young kids enjoying the game. Hopefully, it can be something that makes them think ‘I’d like to play on that stage, so maybe I should pursue baseball.’”David James, senior director of MLB’s RBI program is familiar with the team’s history and is delighted to see it back on Little League’s biggest stage.“All of us at MLB is talking about that team,” said James, a native of Williamsport and a former head of the Little League Urban Initiative. “It’s really good for the game.”The RBI program has grown over the years and now has a presence in 200 cities with about 230,000 participants.Jackie Robinson West, which bears the name of the first man to play in the major leagues, has a storied history. Joseph Haley founded the league that’s grown to include 28 teams. Haley’s son, Bill, runs the program and it is one of the Urban Initiative success stories.It’s the first all-Black team from Chicago to reach the World Series since 1983 and the first Urban Initiative affiliate to earn a berth since Harlem in 2002.While the Urban Initiative helps provide resources essential to running successful leagues, its director — Demiko Ervin — is reluctant to take credit for Jackie Robinson West’s success, noting that the program has been around since 1971.“Everybody wants to talk about the Urban Initiative League and how we’ve helped” Jackie Robinson West,” Ervin said. “They’ve benefited from the program, but I’ve got to give so much credit to the folks in that league and folks in that community.“It doesn’t work if you don’t have the coaches and the volunteers that come out, support them and do the things that it takes to run a league,” Ervin added. “They’re one of the better Urban Initiative Leagues in the country.”Jackie Robinson West is one of nearly 200 Urban Initiative Leagues in about 100 cities across the country, although no records are available on how many young African-Americans are involved because most registration forms don’t request information on nationality or race.“We don’t keep those kinds of statistics,” Ervin said.“A lot of people think it has to do with leagues having a predominate number of African-Americans, and that’s not it. It’s more of a need-based program,” Ervin added. “We want to make sure all of our leagues, all communities, all neighborhoods, from the affluent to the disadvantaged have the opportunity to play Little League. That’s what it about.”Jackie Robinson West will be joined in the 16-team field by teams from Pennsylvania, Nevada, Tennessee, Rhode Island, South Dakota and Texas. The international pool will be comprised of squads from Puerto Rico, Japan, Mexico, the Czech Republic, Australia, Venezuela, British Columbia and South Korea.last_img read more

Takeaways: Oakland Athletics find an answer to Houston Astros team in extra-inning win

first_imgHOUSTON — Through the first 17 innings of this series, the A’s looked utterly overmatched by the Houston Astros.The A’s had to find a way to get past the Astros at Minute Maid Park. In the 18th inning, the answer revealed itself: patience and resilience.After scuffling through the majority of Tuesday’s game down two runs, Matt Olson hit a three-run home run in the ninth to tie it, and they won 4-3 on Ramon Laureano’s RBI double in the 11th inning.“That’s why I love this team,” starter Mike …last_img read more

Inbound Marketing Perspective – Betsy Davison from artid.com and HubSpot Blog Stalker

first_imgHere is a video interview with Betsy Davison from artid, who speaks about her experience marketing her small business over the past 8 years and what types of inbound and outbound marketing she has used. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 18, 2008 9:44:00 AM, updated March 21 2013center_img Here are some quotes from Betsy:”The traditional way of doing marketing that we were using back in 1999 and 2000 were things like tradeshows, art shows and festivals, full page ads in trade magazines, email blasts – we used to buy email lists at huge expense… you’d also buy trade magazine lists [for direct mail].  A great deal of our early startup money went to this outbound marketing.””One of the best decisions I made for the company was to say STOP.  We need to back way off on the print ads, the media, the traditional [outbound] marketing strategies.  Because we started to see, even in the art industry the diminishing returns…””Someone sent me a link to your blog.  And I was hooked.  I was sort of a stalker…”And some less insightful quotes from me:”To everyone out there who is a HubSpot blog stalker, its ok.  The blog is free.  We don’t mind.””To all the blog stalkers out there, someday you too can be on the HubSpot blog!”Are you a HubSpot blog stalker?  Leave a comment below and let us know!last_img read more

New Data Shows Over Half of Executives Under 40 Use Twitter

first_img provide another communication channel , a CRM (customer relationship manager) for small businesses, you can ” Grow in Transparency Yet Tony sees the site as much more than a networking platform. To him, Twitter has become a tool for personal growth that allows more Originally published Jun 26, 2009 11:30:00 AM, updated October 20 2016 Senior executives should understand Twitter culture in order to get involved in it efficiently. The Forbes report shows that Twitter is “almost non-existent” for CEOs over the age of 50. This data makes a clear statement about the generational split in terms of Twitter usage. Today, BatchBlue has 2,348 followers with whom itinteracts. The company invites its followers to events, updates themabout planned outages and requests feedback about ideas or productdevelopment. Its successful use of Twitter as a communication tool evengot the company featured on ” Last week is an example of this Twittering executive class. “We’ve decided that we want to embrace transparency as much as possible,” 35-year-old Tony said. 56% of Executives Under 40 Use Twitter and Micro-blogging Instant Feedback transparency, positiveness, helpfulness and appreciation Zappos CEO Personality .” BatchBlue , in association with Google, released a study showing that more than half of business executives under the age of 40 interact on micro-blogging platforms like Twitter. ,” showed that 32% of business executives under 40 read or generate microfeeds daily (dark blue in the chart below) and 24% do so several times a week (light blue in the chart below). This isdefinitely a modern information-gathering technique as themicro-blogging platform provides instant feedback and new insights. TheForbes study suggests that as digital natives, young executives arewilling to “try new ways to access information” and, as a result, findan increasing value in the micro-blogging platform. As a real-time social network, Twitter provides businesses with instant feedback. “We have over 400employees on Twitter, and we’ve created a website that aggregates allmentions of Zappos,” Tony explained. and Open Communication Channels Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Download the free webinar . While younger executives are eager to experiment with this emerging social and technological phenomenon, senior executives don’t feel as comfortable with it. The study attributes this generational split to a difference in information gathering approaches. In order to harness Twitter’s marketing power, executives need to first understand its culture.Image Credit: Forbes Tony Hsieh Twitter also makes it possible for businesses to set up two-way tweeting communication. Like Forbes Insights A Word of Warning: Understand Twitter Culture “for your customers. Twitter Marketing Data Webinar: Twitter for Marketing and PR Want to learn more about using Twitter for Marketing and PR? Companies use Twitter to both enhance their business transparency and enrich their personality. With 837,745 Twitter followers (as of today), Zappos is constantly building personal connections and interacting with employees and customers. for tips and tricks to drive inbound marketing using Twitter. The Ultimate Small Business Twitter List The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information So what does a company get from Twitter, according to Tony and the report? The report, “last_img read more

HubSpot TV and the Future of Marketing in Boston


Keyword Targeting: The Essential Guide for Website Owners

first_img Keyword Optimization Learn how to create an online marketing strategy for your business    Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more\!    Originally published Jul 19, 2010 1:30:00 PM, updated March 21 2013 Search Engine Optimization has Winners and LosersIf you don’t rank on the first page of search engines, chances that people will find you through search are reduced significantly. Data confirms that fewer than 10% of people even get to the second page of search engine results. Other data confirms that ranking #1 leads to four times more visits than even ranking #2.The Role of Keywords in Search Engine OptimizationSo how do you win in the competetive game of Search Engine Optimization (SEO)?Admittedly, on-page factors are only 25% of the search engine optimization process. The other 75% is about earning links from authoritative and relevant websites. However, on-page optimization is the only part of SEO that is 100% in your control. That’s why it’s worth ‘getting it right’.Keywords are the search terms that people enter into search engines. Your rankings are based on the relevance of your page to those keywords, as well as your website’s overall authority on the web. Your site should be optimized to help search engines identify your site as relevant to specific keywords.To achieve perfect on-page keyword optimization, you need to know what to do and what to avoid.Warnings About Keyword TargetingDon’t Forget User ExperienceGetting inbound links is still the best way to gain authority on a keyword. Having a website that targets a keyword too aggressively will convey an unnatural feel to the user, and make them less likely to share or link to your site. Keep humans in mind when optimizing for keywords. Don’t Hurt Ranking for Other KeywordsTargeting certain keywords usually makes your page less relevant for other keywords. Before modifying a web page to target a specific keyword, check to see whether your page is already drawing in relevant traffic from other keyword searches. If so, you can consider breaking up your page content into multiple pages that target different sets of keywords. The more pages that your website has, the more opportunities you have to diversify your keyword targeting.10 Places to Target Keywords1. URLPutting your target keywords in the URL of a page will help you rank for them. Keywords in the root domain count more than keywords in subdomains. For example, if you are targeting KeywordX, the domain www.KeywordX.com will rank higher than an identical page www.yourdomain.com/KeywordX.Unfortunately, good root domains are hard to get these days. If you can’t get your whole keyword phrase into the root domain, try fitting at least one keyword in it.One good thing is that subdomains often are in your control. Putting keywords in your subdomain will help you rank higher for those keywords.2. Page TitleP age Titles are very influential in search engine rankings. If you’re trying to rank for a keyword, put it in your page title. Putting it at the beginning of a page title will help you rank for it better.3. Inbound Links (with Keyword Anchor text)Anchor text is the clickable text of a link. Making your anchor text the keyword you are targeting can improve your ranking for that keyword.External links (from other websites) count more than internal ones from your own sub domains. However, the internal links are in your control. Consider adding a footer or a list of links on another one of your web pages, and linking to the page you want to rank for using the corresponding keyword as anchor text.4. Outbound Links (Avoid!)While inbound links with keyword anchor text help you rank higher, outbound links in the page you’re trying to rank for will hurt your rankings. The way to balance this is to use anchor text, link only when you’re redirecting the visitor to a more valuable page, and especially avoid excessive outbound links on valuable pages.5. HeaderAs with page titles, header text counts more towards ranking for a keyword than regular on-page body text does. Headers are denoted by h1, h2, or h3 tags in HTML. It is adviseable to have at least one piece of header text with your keyword in it.6. Bold Text Making a piece of text bold will help it stand out as a keyword, and may help you rank higher for those keywords.7. Body TextAthough body text counts less than page title, URL, header, and bold text, it still counts! Include the keywords you want to rank for into your body text a few times but not too much.8. Meta DescriptionPutting keywords in your meta description actually does not help you rank for those keywords in search. However, have you noticed that when you do a search in Google, the keywords that appear in the meta description are bolded? This gets more people to click on your website, see it, and possibly even share it. Sharing means external links, which are beneficial to SEO.9. Image ALT TextWhile search engines ‘read’ text, not images, HTML has a handy way of associating text with an image. You can do this is with ALT text, denoted by the .Putting keyword-driven ALT text on an image helps the page rank for those keywords. While this has less influence than even lowly body text, it can help you get found in image search. For some websites, this can be a valuable traffic source.10. Image File NamesPutting keywords in the image file names before you upload them can be another way to gain keyword relevance. Like anchor text, it helps you in both on-page keyword targeting and image search rankings.Photo credit: MelissaGray Topics: Free Download: 2010 Online Marketing Blueprint Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Foolproof Ways to Generate Leads From Facebook

first_img Topics: networks, too. . We think that deserves a Facebook thumbs up in and of itself! . And the leads numbers only increase as fan size increases. Every new fan or “Like” you get increases your chances of spreading your content to more and more potential customers who could become leads. Make it easy for people to become a Facebook fan by adding ‘follow me’ buttons and links to your website pages. Consider recent HubSpot study their One problem with all of the above steps is that a Facebook user will ultimately have to leave Facebook and complete a conversion form on your website in order to become a lead. What if you could eliminate that middle step altogether and offer conversion opportunities from within Facebook without even making your fans leave? You’d probably increase your chances for conversion. For customers, HubSpot recently launched a While Facebook no longer allows you to add CTA buttons (or anything else, for that matter) to the sidebar of your Page’s main profile, it’s . The app enables users to easily convert new Likes of your Page into leads by presenting new visitors with a conversion form for an offer immediately after they click “Like.” For HubSpot’s own use of the app, the conversion numbers speak for themselves. , we found that the number of fans a company’s Facebook Page has correlates with the number of leads generated: Check out this guide for some simple how-to on setting up new tabs with iFrames h as an ebook or a webinar. Links to blog content can be Add the Facebook Like plugin within them using iFrames. Point these CTAs to your landing pages for downloadable content or other offers to start generating leads! ( What other tactics can you employ to generate more leads from Facebook? Tips for Generating Leads From Facebook still possible to add custom tabs with CTAs 2. Include call-to-action (CTA) buttons and text. lead generation holding a contest If you’re a B2B company with a Facebook presence but aren’t taking advantage of its potential for lead generation, here are five foolproof ways to start milking it for more of its worth. “Leads from Facebook?” you say? Darn right! The value of a business Facebook presence isn’t just limited to the opportunity to interact and engage with prospects, fans, and customers. In fact, Facebook can also be a valuable tool forcenter_img and ‘share on Facebook’ button to every piece of content you produce it to give it an extra boost of reach. First thing’s first: Are you at least giving your Facebook fans the opportunity to convert into leads? The simplest way to remedy this is to take the same content you’re using to gener Lead Generation 5. Make it difficult NOT to convert. direct links to landing pages are, but blog posts can help initiate lead generation, too. . Add the Facebook Like plugin & share buttons to content. In addition to sharing links to your content on the wall of your own Facebook Page, make it easy for others who are consuming your content to do the same and share it on their walls and with shared as well, but be sure each blog post you share also has a cal ate leads on your website and share links to that content on your Facebook Page’s wall. This works particularly well if the link directs people to a landing page with a lead generation form for downloadable content suc l-to-action to landing page with a conversion form so visitors can ultimately convert. Blog content isn’t as streamlined for lead generation as Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 4 Businesses with 501 to 1,000 Facebook fans generated 4 times more leads than those with 1 to 25 fans HubSpot Welcome application for Facebook 3. Expand your reach. 1. Share links to content on your Page’s wall. Originally published Jun 17, 2011 8:00:00 AM, updated October 20 2016 .) or using other tactics to generate more Likes. Just like with any lead generation strategy for social media, reach is important. On Twitter, the more followers you have, the more people will see your content. The same holds true for Facebook. In alast_img read more

A Marketer’s Guide to Picking the Perfect Analytics Tool

first_imgStop me if this sounds familiar. You log in to your analytics program and poke around. The data is interesting. The charts are multicolored. And yet, at the end of looking around, you still don’t know how to improve your marketing as a result.Been there? If you’re stuck with “data, data everywhere” and not a drop to act upon, it might be because your analytics program doesn’t fit well with your business model. It’s not that there’s a right or a wrong type of analytics, but every company is different. And customer behavior changes from product to product. To figure out what type of analytics you need , it’s best to go back to the start and think about what makes your company unique, then find an analytics tool that matches those needs.I’ve listed out a few questions below to get you started, as well as some questions you may want to ask any analytics provider ( including HubSpot !) before making a purchase. How long is your sales cycle? The longer your sales cycle , the more complex the relationship with your leads becomes. If your leads are doing the majority of their research online over multiple weeks or even months, it’s important to have an analytics program that can give you a complete history of those customer interactions. You should focus on a solution that is strong in customer-centric and multi-channel data — customer-centric analytics ties activity data to the individual visitor who took that action, rather than aggregating data in an anonymous way. If your purchase process is more immediate, however, such qualities aren’t as critical. Questions to ask a potential provider: Does your analytics tool take a customer-centric or an aggregative data approach?Am I able to see the activities of individual leads, like with this customer-centric view? Topics: What kind of ongoing relationship do you have with customers? Considering the sales cycle is one step to getting the most out of your analytics, but you should also consider your customer relationship after the point of sale. Do you run the type of business that benefits from repeat purchases or upgrades? Or do you target one-time purchasers? Is customer retention a concern? If ongoing customer engagement and churn are a factor in your business, make sure that your analytics tool enables you to analyze customer activity in addition to prospect and lead activity. Look for an analytics solution that can integrate with your help-desk, CRM, and other post-purchase channels. Questions to ask a potential provider: Does your analytics tool integrate with CRM systems? What does that integration look like?Can I track help-desk requests and other post-purchase interactions with this tool?How do I analyze existing customer behavior? How important is demonstrating a return on investment? I know, I know, this is one of those “well, duh” questions. Most marketers want to know if the dollars they are putting into marketing campaigns are resulting in customers. I’m including it because it’s important to think about where ROI data fits into your priorities. Not every analytics solution can integrate with CRM systems where purchase history is stored. If ROI data is essential to bettering your marketing, it’s worth spending more to get a solution that can provide you with that outcome data. HubSpot and other analytics providers call this closed-loop-marketing . It’s the data that bridges the gap between marketing campaigns and the moment when sales converts a lead into a customer. Questions to ask a potential provider: Can I see how many customers a campaign generated?What CRM integrations do you have?Analytics exist to answer those nagging marketing questions: Is my marketing working? What’s important to my potential customers? How do I know I’m investing in the right things? Prioritize the questions that have become the biggest barriers to advancing your business and you’ll have a good foundation for figuring out what type of an analytics you need. What questions do you ask when researching an analytics solution? Image credit: [F]oxymoron Originally published Feb 16, 2012 5:00:00 PM, updated February 01 2017 What’s a higher priority — a solution that’s robust, or easy to use? Before investing in an analytics solution , assess your internal skills and resources. If you have a staff member with a background in analytics, you might do well with a robust enterprise-level tool that gives him or her the ability to create customizable reporting. If not, it’s best to prioritize something that is easy to use. Most analytics solutions fall somewhere in the middle of the ‘easy’ and ‘powerful’ spectrum. And with analytics, the Goldilocks rule applies — too little data and too much data can both be bad. The best fit will give you the level of data sophistication you need without being impossible to use and interpret.   Questions to ask a potential provider: Would you advise we have someone on staff whose main responsibility is to manage this tool?How long does it take to implement this analytics tool?How much customization do users typically do? How sophisticated is your marketing mix? Every channel you add to your marketing mix increases the sophistication of your strategy and adds an additional layer of complexity to your analytics. Think about your own marketing mix for a moment: Is your marketing centralized in one or two channels, or does it spread across social, email, mobile, advertising and search?  Does each channel have its own isolated campaign, or do your campaigns run across multiple channels? L ist all of the channels and platforms that you use most. Take note of ones that frequently overlap (email and social, for example). If your marketing mix leans toward the complex side, then multichannel marketing analytics should be of high importance to you. Questions to ask a potential provider: Would I be able to see a single view of my leads interactions with my company regardless of which marketing channel it happened on?Would I be able to see how each of my channels relate to each other?How is mobile traffic tracked?  Marketing Analytics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more