these days, came into contact with a number of people who want to create or optimize the business WeChat. In the chat with them, I summed up the three worth thinking about the phenomenon, and known as the "enterprise planning WeChat’s three mistakes", and to chat with you.

phenomenon: "micro-blog is not fire, we are playing WeChat. We’re going to do ‘push’ on WeChat! "

yes, more than one business, the purpose of doing WeChat is very clear, that is, information push, they require at least a week to push 3 to 4 soft. Best to push every day, even if the service number of WeChat, but also to use technical means to break the January push an unusual road.


now is an integral part of life for many people; however, everyone on the WeChat WeChat in addiction, thinking, attention is mostly in a relatively closed and exclusive circle of friends, or from the heart, sincere love of the public, who will watch every day of an enterprise "push"

?Not to mention

, now used to WeChat’s people, their "subscription number folder" in at least 5, 6 public number, there are thoughts read the information push who every day? Now a lot of information push has been a folder, as many as vague information buried smoke.

if the enterprise just want to do "push" in WeChat, a replica of this network is "annoying small ads, hair leaflets in the street". However, on WeChat to reject these push, easier.

not because WeChat is hot but don’t think that fans have; micro signal enterprises, will see you push the soft logical, it is self deception. With their WeChat to do with the information push, it is better to think about the enterprise’s official website, micro-blog how to further optimize the media attribute? Micro-blog play properly, the official website of the enterprise community to have a mass basis, these are unable to replace WeChat.

, micro-blog, WeChat, etc. the website is a good tool to use.

phenomenon two: "what?! 50 thousand! So expensive! Don’t fool me, now a few thousand dollars, even don’t money can build a complete WeChat public platform!"

is now on the market are numerous WeChat technologies, dazzling. Many technology companies to do a good job in the industry WeChat template to thousands of dollars to sell, not a few. For example: I heard that some small and medium-sized catering industry boss, happy to spend 2000 yuan to buy WeChat template, look like and 20 thousand yuan to build, at first glance, is twins, is dubious, the function not tested.

and some of the exchange of Party B, they are also very distressed, strenuous effort for the customer to plan the operation of the WeChat program, but often those who quote about 10 thousand yuan of WeChat technology company eliminated.

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