Abstract: in entrepreneurs zestfully kaijiangtuotu, often take cities and seize territory, because the trademark dispute is throwing a pot of cold water. WeChat, apple and other big names have seen little trademark "42 pounds" skill. Therefore, in the process of entrepreneurship, entrepreneurs must have the concept of trademark first.

"entrepreneurship" nowadays is a hot words, and the word "trademark" for a long time cold-shouldered. However, the entrepreneurs zestfully kaijiangtuotu, often take cities and seize territory, because the trademark dispute is throwing a pot of cold water. WeChat, apple and other big names have seen little trademark "42 pounds" skill. Therefore, in the process of entrepreneurship, entrepreneurs must have the concept of trademark first. Trademark first, the first is to apply for a registered trademark as soon as possible, the following will briefly introduce several basic issues of trademark registration.

A. apply for a VS agency to apply for

to apply for a registered trademark, it is recommended to be registered by the Trademark Office of the agency. Since the "trademark law" provisions of Chinese can apply on their own, why should the other pay agency fees application? Because trademark application to meet the statutory requirements, statutory reporting application documents, to fulfill the statutory registration procedures, and to spend a lot of time for approximate query "to ensure that the trademark has not been registered by others. If the preparatory work is not professional or not careful, it is inevitable errors, delays in trademark registration. Commissioned by professional agencies, can help avoid the risk of error.

B. first of all, what kind of brand name is not only to meet the needs of enterprises and meet the requirements of the law?

first, the name of the company and the company’s core name as far as possible in order to promote the market. Of course, in many hot economic areas, it is not easy to do this, because their own brand name may have been registered by others. Therefore, the applicant to do a wide range of approximate queries, to ensure that no other person in advance of the application.

second, the trademark must be significant, can not use the generic name of the product, or a general description of the product or service. For example, apple is a big name in the field of electronic products, but it is a common name for fruit, the application is not significant in the fruit products.

third does not contain the contents of the law prohibiting the use of a trademark. For example, the name of the state, the government and its premises, the name of the administrative unit above the county level or other legal identification. The Trademark Office shall not approve the registration of the trademark by using the above address, logo or graphics.

fourth, shall not be similar to other goods and services on the basis of the composition of the previous trademark. If the trademark is not because of the similarity between the discrimination, is unable to distinguish between the source of goods and services, trademark is useless. It also shows the importance of the approximate query before applying.

fifth, avoid malicious cybersquatting others have some well-known trademarks, cybersquatting behavior will lead to another objection and cannot obtain approval; even if luck is a >