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The 11 Best Abandoned Cart Emails To Win Back Customers

first_img Topics: Originally published Sep 26, 2019 4:00:00 AM, updated September 26 2019 It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened.I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I wanted it all. I added everything I liked to my cart.$200. Let’s be honest, $200 was going to be hard to pull off. I left Amazon so I wouldn’t be tempted to complete the purchase.My hesitation to check out triggered abandoned cart emails. An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction.Download Now: Ecommerce Marketing Plan TemplateAbandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast.Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. He says, “First off, if you’re doing any kind of shopping cart abandonment you’re way ahead of the game. Currently, only 19% of even the top 1,000 ecommerce companies engage in any kind of shopping cart abandonment recovery. Which is interesting, given that up to half of the customers who abandon their carts will complete the purchase when asked.”Here, you’ll find abandoned cart email templates to get you started, plus effective abandoned cart email examples to inspire your own.Abandoned Cart Email TemplateTo build your abandoned cart emails, you can find templates in any email marketing tool. Tools like Squarespace, Wix, or HubSpot will have templates to help you get started. For instance, you can use a pre-made template for the layout, but customize the message, images, and design. Here’s an example template from Wix:Image source: WixThe messaging in abandoned cart emails is fairly simple. Below is an outline of the basic structure:Snappy subject lineIntroduction textItems left in the cartOffer or discountCheckout button or call to action (CTA)Reviews or social proofClosing textWhile this outline is helpful if you’re sending one abandoned cart email, you might consider a drip campaign for your cart recovery emails. A drip campaign is a series of automated emails.For an abandoned cart workflow, the emails could be structured like this:Email 1: Cart reminder (sent a few hours after cart abandonment)Email 2: Follow up (sent a few days later)Email 3: Promotional discount (sent a few days after email two)According to Omnisend, a series of emails works 63% better than a single email for abandoned cart emails.Jordan Pritikin, a team manager for HubSpot’s email and growth marketing team says, “When you’re writing an abandoned cart email, personalization is key. What was the actual product or service that was abandoned? What are the value propositions that most resonate with the individual you’re sending to? Why did they object to the purchase initially and how can you, as the business, help assuage those objections? The more personal your abandoned cart email, the more likely it is to succeed!”Whether you send one email or implement a full drip campaign, there are a few best practices to keep in mind when planning an abandoned cart email. For example:Timing: Send your abandoned cart emails within a few hours after a customer abandons their cart. For example, if you work at a company like Zappos, and someone doesn’t complete their purchase, you might send an abandoned cart email anywhere from three to five hours after they leave your site without completing a purchase.Personalization: Abandoned cart emails should be personalized to the customer you’re sending them to by including the items that were left in their cart and addressing them by name.CTA: Your abandoned cart email should encourage customers to complete their purchase. For example, the CTA might be something like “Buy Now” or “Resume Your Order.”Copywriting: The copy should be snappy, concise, and compelling. Great copywriting is interesting enough to entice someone to complete their purchase. See some examples below.Subject line: Your subject line should be interesting enough to get people to open the email. For example, using something like discounts, humor, or questions could intrigue the customer enough to click. If you wanted to include a promotional offer, your subject line could be something like “20% off all purchases.”Social proof: You can use reviews and testimonials to strengthen your branding and create FOMO (fear of missing out) among customers who abandoned their cart. For example, including reviews in your abandoned cart emails for specific products can tempt someone to purchase.Best Abandoned Cart Email Examples1. Whiskey LootImage source: Really Good EmailsWhiskey Loot’s abandoned cart email utilizes unique and engaging copywriting to entice customers to complete their purchase. They include a list of reasons to purchase their whiskey, provide answers to frequently asked questions, and use clean design to draw your eye to the CTA. With this abandoned cart email, the customer has all the information they might need to complete a purchase.2. PeelImage source: Really Good EmailsThe best element of Peel’s abandoned cart email is the free shipping offer. Not only do they encourage customers to purchase what’s in their cart, but they also include an incentive for buyers to add more items to their cart and complete checkout. In addition, this is a classic layout for an abandoned cart email: intro text, items in cart, CTA, questions, and footer.3. 23andMeImage source: Really Good EmailsShort, sweet and to the point, 23andMe has an abandoned cart email with only a few elements: introduction text (“Don’t forget to order your kit”), CTA (“Order today”), and closing text offering answers to questions (“Have additional questions?”). With this email, customers won’t get distracted by extraneous information and will focus on the action 23andMe wants: purchase completion.4. DysonImage source: Really Good EmailsIn this example, Dyson does several things very well:They use clear text that is helpful and fun to read. For example, “All is not lost” and “We saved the contents” let the customer know that Dyson wants to be helpful.They include an image of the product and list the item still in the customer’s cart.The add a sense of urgency. The text, “Your basket for this promotion was saved, but the offer is only for a limited time” creates a sense of importance about this purchase.They include two CTA buttons. This allows customers on mobile to see a CTA button even as they scroll down. These buttons make it easy to complete their purchase at every touchpoint.Overall, this email includes the right elements, while also showcasing a sleek, clean design that makes it easy to read.5. Virgin AtlanticImage source: Really Good EmailsIn this example, Virgin Atlantic uses engaging text and three CTA buttons to encourage customers to complete their purchase. The personalized intro text, “Smiles Davis, you’re so close…” makes customers feel like they’re being spoken to directly, while also reminding them how close they are to travel.This email also includes flight information, so they have everything they need to make a purchase. When writing your own abandoned cart emails, this is a good example to follow because it takes away any roadblocks for the customer.6. UgmonkImage source: Really Good EmailsUgmonk uses a different approach to their abandoned cart email. They focus entirely on personalization, making it seem like the owner and designer is reaching out directly to answer any questions. Plus, this includes two in-line CTAs so the customer can finish checking out instantly if they want. This is a simple approach that your target audience may prefer.7. DropImage source: Really Good EmailsDrop’s abandoned cart email is a good example because of its use of images and copywriting. Drop creates urgency in the bolded text “ends in 19 days.” After they create urgency and include their CTA, they also add other items that the customer might be interested in based on what’s in their cart. This is a good strategy to get the customer back on their site browsing other items they might want, hopefully turning into a completed purchase.8. GoogleImage source: Really Good EmailsThis is a perfect example of an abandoned cart email because it includes every element: Great copywriting, clear CTA, personalization by showing the customer’s cart, and urgency. With text like “Going, going, (almost) gone” and “Our popular items sell out fast” customers are engaged. They also feel compelled to complete their purchase so they don’t miss out. This email closes with a CTA to answer questions and subscribe to their product updates. Again, Google focuses on ensuring the customer feels like they don’t want to miss out on anything.9. TargetImage source: Really Good EmailsTarget takes a different approach in their abandoned cart email by offering a discount on the items in the customer’s cart. The text “New price alert” and “Time to check out” make it hard to walk away. But if that approach doesn’t work on their customer, Target also includes similar items to get their customer browsing and shopping again.10. CasperImage source: Really Good EmailsWhat I love about this example is that Casper uses social proof. Word of mouth and reviews are becoming increasingly important in the world of marketing. When people don’t complete a purchase, it might be because they haven’t finished their research. Casper’s abandoned cart email makes it easy for the customer to pick up where they left off in regard to their research. Plus, it includes snappy text and clear CTA buttons that entice the customer to continue shopping.11. DoteImage source: Really Good EmailsFunny, interesting text is the way to your customer’s heart. Dote excels at it with humorous copywriting. In their email, they say “Your shopping bag has abandonment issues” and “Save these items hours of therapy and give them a loving home.” This text is entertaining, which makes the brand compelling to its customers. This example showcases how to use abandoned cart emails to illustrate your brand’s personality and create brand enthusiasts. Plus, this is short, sweet, and to the point, making it easy to continue shopping.11. MoschinoImage source: Really Good EmailsThe bottom of Moschino’s email is unique because it includes information on secure payments and easy returns. For clothing ecommerce businesses, these are some of the top reasons that customers don’t want to make a purchase online. With their abandoned cart email, Moschino is trying to quell any doubts and take away any reason for hesitation. In addition, they also list the items in the cart and use clear CTAs.Undoubtedly there are many different approaches to the abandoned cart email. We suggest A/B testing different variations to see what works for your audience. Do they prefer personalized emails? Discounts? Humorous text? It’s important to find out.Abandoned cart emails can create brand enthusiasts and delights customers at every touchpoint. With stellar copywriting and branding, you can earn your customer’s trust and loyalty.Want to learn more about ecommerce marketing? Check out our ultimate guide. Ecommerce Marketing Don’t forget to share this post!last_img read more

Housing starts slow as condo market cools

[np_storybar title=”Everything you need to know about Canada’s housing ‘bubble’” link=”https://business.financialpost.com/2012/10/04/everything-you-need-to-know-about-canadas-housing-bubble/”%5DCanada avoided many of the mistakes that the U.S. made in its housing market. But top economists are increasingly sounding alarms that the sector is the next bubble and it’s about to burst [/np_storybar]OTTAWA — Canada’s housing market continued to show signs of cooling last month, but still no evidence of a correction that would seriously impact the economy.The Canada Mortgage and Housing Corp. reported Tuesday housing starts for September totalled 19,750. That’s 220,200 units annualized, a slight decrease from the upwardly revised 225,300 units the previous month.The agency said the seasonally adjusted annual rate of urban starts decreased by 3.0% in September to 203,731 units.But the September number was still above the consensus forecast of about 205,000 and well north of what economists consider would be required to meet the growth rate in household formations.“In our view, Canada still has overbuilding concerns,” said TD economist Francis Fong.“Demand for new homes is primarily being supported by accommodative interest rates.”[np-related]In a new global outlook released Monday, the International Monetary Fund singled out housing and household debt, which currently sits at a near-record 152 per cent of income, the key areas of concerns for Canada.“An important domestic vulnerability in Canada relates to the housing market,” the Washington-based financial institution said. “A sharp or sustained decline in house prices could seriously set back the leveraged household sector and domestic demand.”Those concerns have been voiced before, including by Bank of Canada governor Mark Carney and Finance Minister Jim Flaherty, who has moved four times in as many years to reduce mortgage lending.Scotiabank economist Derek Holt says he expects Canada’s economy will take a little bit of a hit from housing during the third quarter, noting that while still strong, new home construction during the summer was below the level achieved in the spring.Economists expect the slowing to continue across the board in starts, sales and prices in subsequent months.Over-saturation, high prices, high debt levels and recent tightening of mortgage rules are already impacting the resale market, they note, particularly in the previously torrid markets of Toronto and Vancouver.Bank of Montreal economist Robert Kavcic noted that condo re-sales in Toronto were down 27% during the month from September 2011. So building should follow, eventually, he said.“The gradual cooling will likely persist given the sales slowdown currently taking place in a number of major markets,” he predicted.In fact, Toronto saw the most acute retreat in starts during September in the CMHC report, down 38.2%, or about 24,600 units. Ontario as a whole was lower by 18.2 per cent, or 16,000 units.“As expected, the number of multiples starts in Ontario, particularly in Toronto, reverted back to a level more in line with the average pace of activity over the last six months,” said Mathieu Laberge, deputy chief economist at CMHC.“Following a period of elevated housing starts activity due to strong volumes of multi-family unit pre-sales in 2010 and 2011, the pace of housing starts is expected to moderate.”Elsewhere, seasonally adjusted annual rate of urban starts increased by 17.6% in the Prairies, 20.3% in Atlantic Canada, were up by 1.35% in Quebec and edged down 3.7% in British Columbia.Overall, single starts fell by 1.4% 67,643 units, while multiple urban starts decreased by 3.9% to 136,088 units. read more