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The 9 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team

first_img Marketing Strategy One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Whether it’s the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity — even if they’ve already watched it 27 times. Content marketing is in its infancy compared to television and film, but some of the best writers and publications in our industry have already crafted articles that we revere as the Friends or Forrest Gump of the space.To pinpoint some of these articles and share them with you, I asked nine marketers at HubSpot what their favorite marketing article is and why. Check out the ones they read on repeat.Click here to download our free ebook on how to start a successful blog for your business or project.1. What Creativity Looks Like in Marketing Today | Harvard Business ReviewRecommended By: Caroline Forsey, Staff Writer at HubSpot, Marketing BlogWhy She Loves It: “It’s tricky to choose a single marketing article as my favorite, but the one that has had a lasting impression on me is HBR’s ‘What Creativity in Marketing Looks Like Today’. Mark Bonchek and Cara France do a great job distilling the wisdom of senior marketing executives from dozens of top brands, varying from Old Navy to OpenTable. One of my favorite lines is this one — ‘People are the new channel. The way to amplify impact is by inspiring creativity in others’. Ultimately, I’m a fan of anything HBR, and this piece in particular is a good one to check out if you want to learn more about what top brands are doing to stand out in the industry today.”2. SEO Is Back. Thank God. | New York Magazine – IntelligencerRecommended By: Braden Becker, Senior Staff Writer at HubSpot, Historical OptimizationWhy He Loves It:“This article took a brilliant position on search engine optimization (SEO) and how search engines have stood the test of time as new channels break into a marketer’s arsenal. Lots of articles assert the importance of SEO, but few of them consider the implications sites like Google have on how the public finds, consumes, and expects to see information online. The piece boldly defends the positive role ranking algorithms play in an industry that is often saturated with manipulation and clickbait. It’s something both consumers and marketers can learn from, and I gained a ton of respect for New York Magazine after reading this.”3. ‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals | DigidayRecommended By: Amanda Zantal-Wiener, Senior Staff Writer at HubSpot, News & TrendsWhy She Loves It: “As someone who lives a ‘double life’ as a marketer and a tech writer, I found this article both intriguing and valuable. It explores Facebook’s rocky year from an interesting lens: one that’s of interest to those who live in the trenches of the tech industry and those who cover it alike. Throughout 2018, I studied and reported on the consumer sentiment toward and use of Facebook, despite these events. But it’s important to ask an audience of marketers and growth companies the same questions. This article does a great job of that.”4. How to Become a Customer Acquisition Expert | Brian BalfourRecommended By: Christina Perricone, Content Marketing Strategist at HubSpotWhy She Loves It:“Marketing has expanded into a field with countless designations — simply calling yourself a marketer is no longer a sufficient response to the question, ‘What do you do?’ Balfour explains how to build yourself into an indispensable, T-shaped marketer by layering your skills as you progress. This evergreen piece teaches us that marketers are experimenters, risk takers, and problem solvers, proving that nearly anyone has the propensity to be successful in this field if they have the patience to build and stick to a plan. It’s a gem for any marketer who is struggling to determine their path.”5. An Incomplete Guide to Inclusive Language for Startups and Tech | BufferRecommended By: Karla Cook, Editor & Team Manager at HubSpot, Marketing BlogWhy She Loves It:“This is article is a must-read for anyone who creates content. It’s a reminder that the seemingly inconsequential choices we make about language on a daily basis actually hold a lot of power. Creating content with inclusive language in mind can seem tricky or even silly to some (especially when the word choices seem minor), but this article poses the question: why not just try?”6. Why Marketing Analytics Hasn’t Lived Up to Its Promise | Harvard Business ReviewRecommended By: Josh Chang, Senior Marketing Manager at HubSpot, Analytics & Paid AcquisitionWhy He Loves It:“I love this article because while everyone knows marketing analytics is important, HBR illustrates the many challenges of doing marketing analytics right so that it has a significant impact on the overall business. Many companies suffer from having too much data and not knowing what to do with it. But if you have the right data, systems, processes, and people in place, you can better ensure that marketing analytics isn’t wasted and has a tangible and positive impact.”7. 4 Lessons We’ve Learned, Sometimes the Hard Way, About Inclusive Marketing | Think With GoogleRecommended By: Sammi Kim, Associate Marketing Manager at HubSpot, Leadership Rotational ProgramWhy She Loves It:“Written by the SVP of Global Marketing at Google, this article speaks to the importance of inclusive marketing. I was impressed by how the first lesson was that the diversity among marketers at Google directly impacted their marketing campaigns. And based on the article’s third lesson on the importance of excluding stereotypes from marketing campaigns, I strongly believe that having diverse marketing teams will help run more nuanced, empathetic campaigns.”8. Reflecting on My Failure to Build a Billion-Dollar Company | Medium – StartupsRecommended By: Nate Medina, Associate Marketing Manager at HubSpot, Leadership Rotational ProgramWhy He Loves It:“I love this article because it tells the intimate story of a founder who had ambitious dreams, but ultimately, didn’t pan out the way he expected. In the pursuit of trying to create a billion dollar company, however, he learned that success isn’t just about money. It’s about creating something you’re truly interested in rather than something that you chase revenue with.”9. The Strange Thing That Happens In Your Brain When You Hear a Good Story — And How to Use It to Your Advantage | HubSpot Marketing BlogRecommended By: Clifford Chi, Junior Staff Writer at HubSpot, Marketing BlogWhy I Love It:Don’t worry, this isn’t a shameless plug of one of my blog posts or even of HubSpot. Last year, Joe Lazauskas and Shane Snow, marketing executives at Contently, wrote a book called The Storytelling Edge and they promoted it by releasing one of the book’s chapters on our marketing blog.Anyways, this is my favorite marketing article because it uses neuroscience to prove that storytelling is much more than a trendy buzzword. In their excerpt, Joe and Shane weave in compelling psychological and neurological evidence into a narrative about how storytelling is the best way to capture people’s attention, bake information into their brains, and forge close, personal bonds. And in an industry where 5% of branded content attracts 95% of attention, their article makes you realize that content marketers can’t just write listicles and ultimate guides anymore. We must tell gripping stories. Originally published Feb 18, 2019 7:00:00 AM, updated February 18 2019 Don’t forget to share this post! Topics:last_img read more

Palace Resorts Announces New Offerings and Additions to Its Exceptional Culinary Team

first_imgThe leading brand of luxury, all-inclusive resorts expands its gastronomic offerings to unparalleled heights  MIAMI, FLA. (October 14, 2019) – Palace Resorts – the company that sets the standard in five-star, all-inclusive resort accommodations – is proud to announce innovative new additions to its culinary offerings.  The Grand at Moon Palace Cancun has opened The Library, making it the first resort in Cancun to offer the mystery and glam that speakeasies are known for. In addition, Palace Resorts has partnered with Robert Mondavi to its wine offerings, providing guests, yet another option to the already stellar lineup of food & beverage options. In addition, Moon Palace Cancun will now welcome the brand’s first Indian restaurant, Agra; allowing guests to experience the abundance of flavors in this unique cuisine. To complete it’s up-leveling, Palace Resorts has added various new members to its culinary team, to lead the brand’s gastronomic offerings. The Grand at Moon Palace Cancun, the AAA Four Diamond resort, recently opened its doors to the first speakeasy bar in the region, “The Library”.The stylishly vintage venue is inspired by the roaring 20’s and the only point of entry is through a secret entrance, behind the library shelves. Guests can choose from a variety of uniquely hand-crafted cocktails transporting them back to the Prohibition-era: The Al Capone, a delicious chocolate martini with a hint of hazelnut and cinnamon, the House Negroni, unique blend of botanicals, bitters, and a twist of orange peel and grapefruit, and the Gin Fizz, a mixture of tangy lemon and gin—among many others. The speakeasy is an adults-only bar and it’s open nightly to all guests from 6:00 pm to 1:00 am. The partnership with Robert Mondavi means all Palace Resorts properties will now feature the popular wines at all restaurants as well as in every guest room. Robert Mondavi is one of the leading American namesake wineries since 1966, located in California. The brand is renowned for producing some of the finest Cabernet Sauvignon wines in the world, as well as its Sauvignon Blanc grapes, from which he crafted his signature wine, Fume Blanc.  Robert Mondavi joins other recognized brands of wine which are served at Palace Resorts, such as Concha y Toro from Chile and LA Cetto from Mexico. Agra is the first authentic Indian restaurant to open its doors at Moon Palace Cancun and it promises to offer the traditional and unique flavors India is known for.  Agra features dishes with an abundance of flavors including favorites such as vegetable samosas, the deliciously creamy, murgh tikka masala and lamb roganosh, naan and sweet Indian desserts, such as gulad jamun as well as mango and pistachio kulfi. The restaurant’s décor is reminiscent of a traditional Indian palace and is open for dinner. What is cuisine without the amazing culinary masters that bring it to life? Palace Resorts has named Sarvesh Patanka as Executive Chef of Agra. Recently serving as sous chef, Chef Sarvesh brings four years of culinary experience and is deeply rooted in Indian flavors & cuisines. In addition, Chef Florian Durre has also been promoted to Corporate Chef for Palace Resorts. Formerly the Executive Chef at Le Blanc Spa Resort Los Cabos, Chef Durre has over 16 years in the luxury hospitality experience. Lastly, Cesar Enciso has been promoted to Executive Chef of Le Blanc Spa Resort Los Cabos. Chef Cesar has been working as a sous chef for the last few years and was responsible for developing the unique menus offered at Le Blanc Spa Resort Los Cabos. “As a brand, we are always looking for ways to exceed the guest experience within our culinary offerings.  From our exclusive partnerships with Certified Angus Beef, and world-renowned pastry chef, Antonio Bachour to our newest partnership with American winery, Robert Mondavi, these partnerships exemplify our commitment consistently elevating the gourmet offerings across all of our properties” said Jabib Chapur, Vice President of Food & Beverage for Palace Resorts. Palace Resorts properties feature only the finest, top-shelf liquors and premium-ingredient cuisine consisting of the highest quality standards. Its partnership with Certified Angus Beef ® brand makes it the first and ONLY luxury, all-inclusive hotel chain to offer Certified Angus Beef ® in all ten of the brand’s luxury all-inclusive resorts. The brand also partnered with world-renowned pastry Chef Antonio Bachour. Bachour’s selection of signature desserts including his signature bonbons are available along with other sweet treats and are served at all Palace Resorts restaurants, assuring guests are consistently delighted with new epicurean experiences.last_img read more

Niluka Ekanayake sworn in as Governor of the Central Province

Mrs. Niluka Ekanayake was former Consultant Editor of the Subasetha newspaper and served as a journalist for a long period of time. She is a mother of one. Secretary to the President P.B. Abeykoon and family members of Mrs. Niluka Ekanayake participated at the event. (Colombo Gazette) She received his primary education from Kerawalapitiya Vidyaloka Maha Vidyalaya, and received her secondary education from Matale Vijaya Vidyalaya. Mrs. Niluka Ekanayake received her Bachelor’s Degree from University of Peradeniya. Niluka Ekanayake was sworn in as the new Governor of the Central Province before President Maithripala Sirisena at the President’s Official Residence, today.The appointment was made to fill the vacancy created by the demise of Mrs. Surangani Ellawala. read more

Sir Curtly Ambrose joins commentary panel as ESPN brings coverage of

Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)RelatedSir Curtly Ambrose picks Windies for WT20February 26, 2016In “Sports”Windies must rebound, says legend Sir CurtlyMay 17, 2017In “latest news”WICB expresses gratitude to three KnightsMarch 1, 2014In “Sports” West Indies Cricket legend, Sir Curtly Ambrose will be part of the commentary panel as ESPN brings exclusive coverage of the West Indies Cricket Board’s (WICB) Regional Super50 Tournament.According to a WICB release, Sir Curtly will be joined by another legend of the game, Jeff Dujon, the former West Indies wicket-keeper/batsman.The other members of the panel offering expert analysis are: former West Indies opening batsman Daren Ganga, former West Indies fast bowler Tino Best, and journalist/broadcaster Barry Wilkinson.“Sir Curtly is a great addition to the team that will bring expert analysis to the viewers on ESPN” said Nelecia Yeates, the WICB’s Commercial Manager. “He is a favorite with cricket lovers all over the world and we know he will share his vast knowledge of the game with our audience.”She added: “ESPN continues to show its commitment to growth of the cricket in the West Indies. Together we want to make sure that a wide range of fans can see and enjoy the atmosphere of cricket in the region.”Sir Curtly ranks as one of the greatest fast bowlers in the history of the game and is a member of the International Cricket Council’s Hall of Fame. He took 405 wickets in 98 Tests and another 225 in 176 One-Day Internationals in an outstanding international career which spanned 12 years.ESPN’s coverage will be brought LIVE from the newly-renovated Coolidge Cricket Ground in Antigua. It will begin onThursday, February 2 with defending champions Trinidad & Tobago Red Force taking on home team Leeward Islands Hurricanes and will feature nine matches including the semi-finals; on Wednesday, February 15 and Thursday, February 16; and the final on Saturday, February 18.ESPN’s coverage will also be available on ESPN Play (www.espnplay.com) — ESPN’s multiscreen live and on-demand broadband service.ESPN BROADCAST MATCH SCHEDULE(all matches at Coolidge Cricket Ground; start at 1:30pm/12:30pm Jamaica Time)Thursday, February 2Leewards Hurricanes vs T&T Red ForceSaturday, February 4Leewards Hurricanes vs Kent SpitfiresMonday, February 6T&T Red Force vs Windwards VolcanoesWednesday, February 8Leewards Hurricanes vs Windwards VolcanoesFriday, February 10Windwards Volcanoes vs Kent SpitfiresSunday, February 12Leewards Hurricanes vs T&T Red Force FINAL FOURSemi-finalsWednesday, February 15 Zone A winners vs Zone B runners-upThursday, February 16Zone B winners vs Zone A runners-upGRAND FINALSaturday, February 18 Semi-final 1 winners vs Semi-final 2 winners read more