49ers’ Bosa, brother Joey win NFL Player of Week awards

first_imgSANTA CLARA — Rookie sensation Nick Bosa and his older brother, Joey, swept NFL Defensive Player of the Week honors Wednesday for their roles in leading the 49ers and Los Angeles Chargers, respectively, to victories Sunday.They were the first brothers to each produce at least two sacks in the same week since Toby and Jimmy Williams did it in 1985.Nick Bosa’s three sacks and doozy of a first career interception led the undefeated 49ers’ defensive showing in a 51-13 rout of the Carolina …last_img read more

Why Twitter Suspended the Fake Steve Jobs Account (& Why It’s Back)

first_imgThe Dos and Don’ts of Brand Awareness Videos A Comprehensive Guide to a Content Audit Facebook is Becoming Less Personal and More Pro… Twitter’s guidelines for parody accounts say that the username should not be the same as the subject of the parody. They should have a qualifier like “not” or “fake.” The profile name, similarly needs to say “not” or “fake.” And the bio should say “This is a parody.” The phony Steve Jobs account only complied with the latter.Even if you follow these recommendations, Twitter’s guidelines say that it can still ask you to make “further changes to bring the account more in line with these best practices. Accounts with a clear intent to deceive may be permanently suspended.”Twitter wouldn’t comment on this specific case, although it does appear that the account is functioning again today. It’s under a new name, however – @falseSteveJobs. The timing is excellent, as I’m curious to hear what False Steve has to say about the new iPad 2. Related Posts Tags:#twitter#web Guide to Performing Bulk Email Verification audrey watters Yesterday the “ban hammer” struck one of the best known parody accounts on Twitter, @ceoSteveJobs. The account, well-known for its pithy and biting Apple-related tweets, had over 460,000 followers when GeekSmack first reported that the account had been suspended.The account has likely angered its share of Apple fan boys and company execs, but it’s not the content of the messages that (necessarily) got the account in trouble. Beginning January 1 this year, an “online impersonation law” went into effect in the state of California, banning people from assuming someone else’s identity online in order to defraud or harm. Several commentators have suggested that the fake Steve Jobs account may have run afoul of the law or that Twitter received a “valid report” complaining of infringement. More likely, it simply ran afoul of Twitter’s Terms of Service, namely “Parody, Commentary, and Fan Accounts Policy.” You are allowed to create parody accounts on Twitter, but only within certain guidelines. In a nutshell, you need to make it clear that the account isn’t the real person’s. Although the @ceoSteveJobs did indicate in its profile that it was a parody and most people recognized it as such, the account was cited in a Daily Mail article this summer, making it appear as though Steve Jobs was admitting that antenna problems would force an iPhone 4 recall.last_img read more

When is the time to jump in on industrial augmented reality?

first_imgWhy IoT Apps are Eating Device Interfaces Related Posts As a passive spectator of the AR solutions offered to industrial (B2B) applications for the last 10 years, I have interacted with many different peers, the ideas of whom I could always put in two buckets.The early adopters: It was easy to learn about their current projects, listen to them passionately talk about developments in the field, and scratch the surface of their content to discover all the limitations of the solution applied. Most of their AR products and ideas had a very narrow field of application, hardware limitations, costs that would break any plausible economic justification and, in general, were common in companies that had the inclination to explore the limits of the technology.The deniers: A large group that either didn’t know the technology well enough or decided to confine their applications to the marketing and gaming industries. I was one such denier. But it’s 2017, and suddenly, the panorama is very different. Early adopters are not a cult hiding behind awkward glasses anymore, and business leaders in operations, maintenance, service, and logistics who previously in denial need to get a big surfboard and get ready to ride this tsunami or be drowned. Strong words, some may say, but considering the following advances in selected fields, it is clear that the world has changed.How software is differentIndoor mapping, positioning, and navigation capabilities are now available, and both the hardware and the software — partially in connection with the significant push that self-driving cars is providing — are available and robust. Logistics and other applications that used to be limited to GPS geolocation are now unlocked.The impact of computer vision and machine learningThe core of the AR technology, enabling the identification, mapping, recognition, and tracking of different objects has moved from a lengthy, programming-intensive process to a more automatized one. We are not yet at sci-fi levels, where millions of objects can be instantaneously recognized and processed, but the abilities necessary to support recognition and tracking for maintenance and training B2B applications are here and have costs that can survive a common investment ROI analysis.Changes in hardwareA few years ago the smart glasses available in the market had several limitations: they were heavy, had a limited field of view, overheated, had a short battery life, were monocular, and provided a poor experience overall. Progress and specialization, however, are getting us much closer to the ideal specs. Companies bringing what matters for industrial applications: Ansi certifications (NSI Z87.1), hardhat mount configurations, and explosion proof (NEC Class I Div 1&2) ratings for smart devices. Other smaller design features like external batteries and processors, safe connections, and limited visual obstruction are bringing us closer to the hardware extended industrial uses will require. And, of course, bandwidthWhile some AR applications will run locally, some with the cloud and some with other company ERPs that can be batched and put off until a Wi-Fi connection is available, the ultimate goal is to have the offline AR world connected with live features like remote assistance and other capabilities that consolidate all relevant information sources into one device. IoT has aided in this effort, converting any space — manufacturing and service plants, warehouses, data centers, refineries, and offshore platforms — into a bandwidth consumer for all the devices connected. It has effectively moved connectivity from solely an application to the key for company growth.See also: Industrial IoT could help slash carbon emissionsIndustrial applications require proof of concept, which leads to a pilot, which subsequently leads to a refined first solution, several interface design enhancements, thus modeling the scalability of the solution, further integration with legacy hardware and other IoT solutions, and full global deployment. AR technology is a journey, where progressive steps need to be measured in productivity, ergonomics, and the impact on the company culture. These steps and how companies select partners and approach with the right speed make a significant difference in productivity, impact, value and the success of the solution. 2017 is definitely the year to jump into the AR field — if not, in five years, your competition will have blown you away with their superior AR approach. Get in touch, get involved, make the first step. Tags:#AR#bandwidth#hardware#Internet of Things#IoT#Software Follow the Puckcenter_img Internet of Things Makes it Easier to Steal You… Small Business Cybersecurity Threats and How to… German Rodriguezlast_img read more

San Beda stretches streak to 12, clinches twice-to-beat

first_imgBSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Frontrow holds fun run to raise funds for young cancer patients  For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. SAN BEDA 83 – Cabanag 14, Mocon 14, Bolick 13, Tankoua 11, Noah 7, Soberano 7, Adamos 4, Abuda 3, Doliguez 3, Potts 3, Bahio 2, Cariño 2, Tongco 0.ARELLANO 72 – Salado 17, Cañete 15, Viloria 15, Flores 6, Dela Cruz 5, Concepcion 3, Meca 3, Nicholls 3, Taywan 3, Enriquez 2, Abanes 0, Alcoriza 0.Quarters: 21-17, 43-40, 61-55, 83-72. LATEST STORIES The Red Lions had a hard time shaking off the desperate Chiefs in the game as Arellano cut the deficit to as low as four, 67-63 with 7:34 remaining.But Cabanag and AC Soberano commandeered San Beda’s 9-0 blast to restore order and take a 13-point lead, 76-63, with 5:31 to play.Kent Salado paced Arellano (5-9) with 17 points, three assists, and two rebounds, but his efforts weren’t enough as the Chiefs lost three of their last four games.Michael Cañete and Kraniel Viloria both had 15 markers in the defeat.The Scores:ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH View comments Trending Articles PLAY LIST 00:50Trending Articles02:12San Beda, Lyceum early favorites ahead of NCAA Season 9300:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong Citycenter_img Photo by Tristan Tamayo/ INQUIRER.netSan Beda secured a twice-to-beat advantage in the playoffs as they fought off a tough stand from Arellano, 83-72, Thursday in the NCAA Season 93 men’s basketball tournament at Filoil Flying V Centre.Robert Bolick flirted with a triple-double as he fired 13 points, eight assists, and seven rebounds, including the last four points for the Red Lions to finally put the Chiefs away.ADVERTISEMENT Nonong Araneta re-elected as PFF president MOST READ Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. Fire hits houses in Mandaluyong City Read Next PVL goes to Tuguegarao, Bacolod, Iloilo Javee Mocon registered 14 markers, seven boards, and five assists, while Jeramer Cabanag posted a career-best 14 points, six of which coming in the fourth quarter, to go with two rebounds.Donald Tankoua also added 11 markers and five boards in the win.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutCoach Boyet Fernandez is glad to keep San Beda’s 12-game winning streak rolling, but warned his players of complacency, especially as it prepares for its final eliminations assignment against Lyceum and the Final Four.“As what I’ve always said to my players, we only have to take good care of ourselves. We cannot pray for other teams to lose, other teams to win. All we have to do is take care of ourselves and win our games. Whatever will be the result, we’re always ready and prepared,” he said.last_img read more

How To Hire Superstars: Collaborate Early!

first_imgMy sister bought me a book called “The Truth About Managing People” by Stephen Robbins for Christmas.  Not sure if she was trying to tell me something about my managerial skills, but I am enjoying the book.  Chapter 3 in the book is “Tips for Employee Interviews” which I found to be rather uninspiring and it led me to think a bit about how we do hiring at HubSpot/SB2.0.  Do any of you have any great interview best practices out there you could share with us? — Brian Halligan. At my first job out of college, my first interview was with the vp of sales (of a high growth software startup).  Before I even said hello or shook his hand he said, “I wouldn’t wear that suit to a sh*tfight.”  As it was for a sales job, I thought this was a pretty good tactic to see if I could think on my feet, see whether I could defray conflict while standing up for myself, and to see whether I had a backbone.  …I don’t necessarily recommend this tactic to everyone — this particular interviewer is a unique guy that is currently a CEO of what became a large software company and he pulls this stuff off better than most. We have three interviews in the next week.  One is a developer/designer type and two are marketing types.  All three are folks were introduced to me through colleagues as top performers.  I suppose the “traditional” hiring workflow would be as follows: For some reason, I never even considered doing this type of process with these candidates.  Here’s our new, improved workflow which seems to be working well for us these days: Here are a couple of other best practices I have come across in the interviewing circuit: If that worked out, we would make an offer to the employee along our standard guidelines and at the end of the negotiation, end up giving them 3-5% more than what was in the offer. If that goes well, I invite the candidate to come back with a project to work on with Patrick, Dharmesh, and I together over the course of an hour.  For example, for the marketing guys, they both are working in medium sized businesses and use sophisticated tools for marketing, so we asked them to demonstrate their toolset to us, describe the aspects of them they like, and describe (in that context) what the gaps were in terms of how the toolset works in for their business.  The session will be more of a strategy session where we all roll our sleeves up and strategize a bit.  I have a brief meeting with the candidate to see if they are relatively sharp; see if they understand what we are up to at HubSpot and are interested in our mission; and see if there is a cultural fit (it turns out we are all rather analytical at HubSpot). What I like about the process is that we get to really work with the candidate together on a project and see what his ability to think on his feat is, what his cognitive capability is, and what his persona is like.  I also like that the candidate gets to see the three of us work as well which avoids a mismatch in expectations for them as well as lowering (or raising) anxiety levels about accepting a position with us.center_img Have each come in for an hour for a formal interview with me where I ask them some stupid questions and review their resume.  If they both liked the candidates, we would ask for “their references” and check them. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 12, 2007 11:51:00 AM, updated March 21 2013 I have overheard pieces of Patrick interviewing developers.  He gives them a hard math problem to solve on the whiteboard — something about glass balls dropped from a building.  I’m hoping he doesn’t ask me to solve it for him some day! If that works out, we would try to come up with an incentive program that maximized benefit for both sides.  (I realize this does not scale particularly well, but it is pretty early days at HubSpot/SB2.0) I have stories from colleagues who have gone through the interview process at McKinsey.  Rather than bother with the standard interview drivel, they give verbal case studies to potential hires asking them to understand a set of facts, ask intelligent questions, and quickly get to the crux of the business problem and solve it. If one seemed sharp, I would have invited my two colleagues to sit down individually with them for an hour each to do the same.  If we all thought the employee was sharp, got the mission, was analytical, and was relatively easy work with, then we would go find our own reference points on him.  …I have never found people whose given references had anything valuable to say that really impacted a hiring decision.last_img read more

So You Think You Can Blog?

first_img Good writing isn’t written, it’s rewritten. More specifically, it’s edited. Good writers prune their prose to be sure there are no extra words or phrases; that two words aren’t used when one will do; that redundancy, other than, say, product names or search keywords, doesn’t exist in the document. Hologram Publishing One way to gauge a writer’s success is People comment favorably on your writing or you have been published (and not just on your own website). also does People who are multilingual rock. But even the most fluent speakers of foreign tongues often have difficulty writing in them well enough to be clearly understood. . C’mon, everyone can string together a few coherent sentences, right? We’ve all been writing since kindergarten; by now it should come as easy and natural as, say, sitting on the ‘throne.’ So, how come it’s not? Good writers are invited back. Everybody reading this blog can write a blog. Or can they? Or should they? Good writers know they have but a few, scant seconds to grab your attention. If you’re hooked from the first sentence and you’re not tempted by distractions along the way, the writer is doing their job. If the writing bores you, it will bore your audience, and they will click to another site in a nanosecond. You can distance yourself from your writing to critique and edit it objectively or you have a friend or colleague who can. Consider writing it yourself if: Dave is an award-winning writer and editor with more than 25 years of experience writing consumer and marketing content. He Your writing skills are so-so. Webinar: Advanced Business Blogging . . See how many companies are using any writer you consider. There’s a reason some writers have many clients: They consistently do a better job. proliferates and permeates consumers’ consciousness, marketers, business owners, and tech-savvy entrepreneurs wrestle with the ‘ You just don’t like to write. You’ll have no trouble coming up with blog article ideas on a regular basis — weekly, biweekly — for as long as you intend to maintain the blog. Sometimes your business needs a professional writer, other times it doesn’t. How do you know which is which? Equally important, how do you know a good writer from a bad one? You can step away from the story. How to recognize good writing and good writers: You could do a serviceable job, but business circumstances dictate that “so-so” doesn’t cut it. You’re not just competing for readers’ time and attention against your competitors, but against thousands of other media trying to do the same thing with the same people. Your stuff better be good enough to grab their attention, hold it, and get them to act on what they’ve read. The Write Stuff Does the writer have experience in the subject matter and type of writing you need? Writing effective marketing collateral is not the same thing as writing a press release; writing advertising copy is not the same as writing a white paper or a product page. Good writers, like good singers or dancers, are versatile in numerous topics, formats and genres, and are not just one-trick ponies.  Consider hiring a writer if: business blog-writing projects You know the topic inside and out.center_img content thing Yes, you have the skills and knowledge to pull together a blog post, but it may take you hours to do it and you’re already pressed for time. What’s your time worth? Spelling counts. Grammar too. Good job! It’s all Greek to you. Experience counts. Time is money. This is a guest post written by Dave Clarke, editorial director for the number of clients they work with Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack One of the best measures of successful writers is whether or not they are hired back. If you see someone whose work consists of one or two assignments at dozens of clients, walk away. If a firm likes a writer’s work and working with that writer, they’ll invite them back time and again. As social media marketing through the the Does the writer’s writing engage you? Some people shun exercise, some the dentist, others writing. For them, it’s tedious, troublesome. Less is more. Some folks can write stuff people want to read, and some can’t. ‘ more and more each day. Success breeds success. HubSpot Writers Network Asked if good writing skills can be taught, the Pulitzer Prize-winning novelist and Stanford University creative writing professor, Wallace Stegner replied, “Yes, but not to everyone.” Your knowledge of spelling, punctuation and grammar are good enough that you won’t embarrass yourself or tarnish your organization’s reputation by appearing amateurish due to misspelled words or grammatical errors. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Originally published Feb 19, 2010 8:30:00 AM, updated July 18 2013 Beyond looking at a writer’s technical skills — spelling, punctuation, grammar — also look at whether their thoughts follow a logical progression in telling the story.  Look at the softer, yet in every sense more important, skills a writer demonstrates.last_img read more

What does an Inbound Marketing Transformation Look Like?

first_img The gist of your social media policy is “use common sense”, and everyone is encouraged to Tweet, Facebook, & blog responsibly. Sales Maybe they’re writing a few blog posts or producing some videos, but primary responsibility for content creation isn’t in their laps any more.  Instead… Public Relations .  They know when leads are thinking about you – The Executive Suite Does your company look like this yet?  What might you have to do to get there?  They know what leads want – They’re true believers – .  Heck, maybe Maybe it was tough to get the sales team’s buy-in at first (especially since you might be making them blog!), but now they’re complete inbound marketing converts.  Why? The PR folks are all about social media – Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack ROI ROI ROI – Sean McGrath Originally published Mar 23, 2010 11:00:00 AM, updated October 20 2016 Why?  Well, your blog is allowing you to get found, so they care.  They also want to make sure that you’re getting good ROI from the time folks are spending producing content. your boss has even bought into the concept The executive team is watching your blog analytics –  They’ve checked all the available reports and know exactly which pages of your website their lead has visited. Maybe you’ve gotten rid of your traditional PR department by now, but, at minimum, its functions look wildly different. Content Creation They don’t cold-call any more – By now, you’re probably convinced about the –  If you’re a software company, your product managers and engineers are blogging.  If you’re a consulting company, your consultants are producing all kinds of content. You already know you need to create content to be a successful inbound marketer, but if you’ve transformed your company, it might look a little different than you expect. .center_img is 99+, and they’re completely aware of every single time your brand is mentioned.   Every lead they get has already been to your website or interacted with your company.  , and you’ve made a to-do list of everything you think you need to do. But what will that look like in your company? Inbound Marketing Kit Press releases are written to specifically align with link-building and keyword-targeting strategies.  The era of vomiting how cool you are all over the place is over. Marketing team is managing the blog – value of inbound marketing Their And have we mentioned ROI?  They care about how you’re spending your time and energy, and appreciate that they understand the ROI they get from inbound marketing. You have some budget now Download our They’re aware of (and care about) your social media presence and your blog.  They’ve even been known to write a post or three themselves. This is probably the best measure of how tranformed your company is.  Your executives buy into inbound marketing and pay attention. Twitter Grade Sure, they were skeptical at first, but now your executives have become obsessed with seeing where your leads come from on a high level.  They love inbound marketing and give you active suggestions on your next content creation effort. inbound marketing kit Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Press releases fit into SEO strategy – . It’s not magic, it’s an email alert they get when a lead comes back to your site. Everyone in the company does some PR – Bloggers come from other departments Image courtesy of Topics: Switching to Inbound Marketing Transparency –last_img read more

Rules of Thumb For Managing Your Sales Team

first_img Using a CRM Answers to these questions vary, but panelists at the MIT Sloan Sales Conference shared helpful insights.1. Rule of Three (Plus)Polly Sumner, Chief Adoption Officer at salesforce.com, advised against competitions between any two sales reps. In a two-person competition, there is always a winner and a loser, and it’s hard for someone who loses twice to win again. The result is evident: the two-person team can only harness the power of one.Thus arises the Rule of Three. In a three-person team, the rep who ranks lowest has two chances of improvement: become the best or the second best. Either position offers hope and incentivizes hard work. The rep ranking 2nd feels both safe (better than the worst) and motivated (worse than the best). And the best rep for the cycle will also have incentives to keep up the good work since he or she faces two competitors. Aside from fueling everyone’s desire for better performances, the competition atmosphere will likely be less antagonistic, since two of the reps might find a common “enemy” and become (albeit temporary) allies.2. Some Rules Can Never Be Broken While Others Can Be Ameliorated.How should we treat top performers who don’t abide by company rules?  Panelists suggested a two-end approach. Find out what kinds of rules these salespersons are breaking. If their behavior reflects the bureaucracy of your company instead of ignorance of its needs, then you might consider reforming or removing these rules. If, on the other hand, your top performers are ignoring obligations to update pipeline or outbound call numbers, they should be warned or penalized. These apparently tedious tasks are important to the accuracy of your company’s revenue growth, and lack of fulfillment may jeopardize the long-term development of your company.3. Assign distinct tasks to marketing and sales but foster close collaboration. Should sales reps determine the positioning of your product? Though they may adapt feature description to potential customers’ needs, the answer is no. Marketing is responsible for setting the pitch. Sales should abide by the central message to maintain consistency of product branding. What sales can do, however, is to collect feedback from leads and collaborate with marketing to refine or update that message. When a pitch doesn’t sell, it’s important to adjust it quickly, and first-hand data from the sales team can help determine the right direction. What other best practices have you found when managing or working with sales teams?  Photo Credit: lucianvenutian Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and FacebookDownload the ebook now! to have access to these charts for use in your own presentations Originally published May 10, 2010 2:00:00 PM, updated July 03 2013 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Seth Godin’s Advice For Creating Remarkable Content

first_img One of the main reasons Seth started ! Your most loyal followers are the ones most likely to share your content, and they should be rewarded for their help.  Topics:  was because he felt the publishing model was broken. To most modern publishers the bookstore is their customer, when in reality, it’s really the readers who should be the ones considered when publishing decisions are being made. They’re the ones actually reading your books, sharing your ideas, and enjoying your content. Similarly, although taking SEO into consideration is important for your search engine ranking, you shouldn’t be sacrificing the quality of your content to optimize for a few keywords. Seth Godin is definitely the exception and not the rule, but he didn’t get to where he is today by following in the footsteps of others. He’s contantly thinking of new ways to get his word out to the public and stand out amongst an overcrowded universe of content. I hope that some of these examples give you an idea of how to mix up your content creation strategy. What are you doing to “poke the box?” Let me know in the comments below. This blog post is based off of David Garland’s interview with Seth Godin on his HubSpot sponsored web series ” Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success. In order to stand out you have to be willing to “poke the box,” and in Seth’s interview he shares some terrific insights into how you can succeed. Understand Who Your Customers Are $1 Seth does this by pricing his books as cheaply as possible and by selling them in pre-packaged bundles. You can even order a 52-pack of content is king Content Creation At HubSpot we constantly preach the concept that Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Poke the Boxcenter_img . One way to make your content easily sharable is by adding social media links. Also, you shouldn’t inundate a reader or viewer with long compositions. Instead offer smaller succinct pieces of content so as to encourage sharing. Originally published Mar 24, 2011 6:00:00 PM, updated October 20 2016 , the publishing project responsible for Reward Your Biggest Fans To build on the previous point, it is integral that you reward your biggest fans so that they will spread your gospel. Seth did this by offering the pre-release Kindle version of his eBook for Poke the Box The Rise to the Top. Make Your Content Sharable . I think a lot of our followers take this the wrong way and assume that we are telling everyone to create content in a cookie-cutter manner. But writing your blog posts in the HubSpot style, creating videos and webinars like we do, and using a HubSpot template to build your presentations is the last thing we want you to do. This might work for some of our customers and for certain industries, but it’s not for everyone.  the Domino Project ” You can watch the full interview below. One way you might want to approach this would be to offer your Facebook Fans or Twitter followers an exclusive pre-release of an offer. You could also give away prizes to the most insightful commenters on your blog. Or perhaps, hold a private webinar for the first hundred people to download your whitepaper. Of course, these are just examples but the theme remains the same. Don’t forget to take care of those who helped you get to where you are 🙂 Seth discusses how most books are hard to share. People are hesitant to share a 400 page book. To most people a 100 page book is a gift but a 400 page book is an obligation. You don’t want your followers to feel reluctant to share your content. Your content should be so enjoyable and informative that your fans are dying to tell their friends about it.last_img read more

Facebook Launches Online Education Center For Businesses

first_img Facebook It is clear that Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Facebook.com/Business must be sick and tired of hearing about Google’s new entry into social networking. Well, the social media giant is hitting Google back right where it hurts. Google’s failure to have pages for businesses has been well documented. To make that pain a little worse, Facebook has launched According to Facebook and other social media companies an Inc.com article Google+, Google+, Google+! The folks at , a Facebook spokesperson said, “Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing—word of mouth. We created Facebook.com/Business to make it even easier for people to reach these objectives and grow.” Marketing Takeawaycenter_img Facebook Business Pages What do you think of Facebook’s new resources? Facebook Marketing ebooks Originally published Jul 28, 2011 1:25:00 PM, updated October 20 2016 are growing up and working on refining their monetization strategy. Facebook understands that for it to generate revenue from not only major brands but also small business owners it has to provide education for businesses. While much of the information is pretty basic, especially if you have already read some of our Topics: . , it is valuable information for businesses that are new to Facebook. Especially valuable is the information and walk-through content that Facebook provides around its advertising platform. Facebook is an important part of a successful social media marketing campaign, regardless if you are a B2C or B2B company. It is important to get the basics right, which include setting up a Facebook Page. Once you have the basics down, be sure to test other aspects of Facebook marketing, including their advertising platform, to determine how it works for your business. Stay on the look-out for more social networks working harder to cater to business users.last_img read more