1), "social marketing" or "social media marketing", equal to "network marketing"
"socialization" seems to be a very popular, very fashionable word, through the search engine results can be seen in general: Baidu about 55 million, Google. The expansion of the word are: social networking, social marketing, social media, social media marketing, and even social electricity providers and so on (this article does not discuss the concept, not strictly distinguish).
[Abstract] companies believe that good content will lead to the spread of the audience, with the help of social networks, you can play a small investment in the promotion of a large effect. However, what is called good content, in itself, it is quite a headache. The author will be the three characteristics of the corporate media should be called cool cool Meng meng".
enterprises to do the media, nothing more than to content marketing, these four words is a very hot topic in the field of marketing today. In the true sense of the media have debated whether "content is king" or "channel is king", enterprise media, it is inevitable that "content is king". The reason is very simple, the enterprise to do the media, was the cost center, did not expect a profit.
Coco Chanel (coco · Chanel) has said that in order to make their own can not be replaced, one must always be different. Perhaps it is based on this idea, the fashion industry has today’s Chanel brand. Similar to the concept of women’s electricity supplier website Nasty Gal inheritance, but also to the rapid development of the site.
site name comes from Betty Davis’s album with the same title song "Nasty Gal". Betty Davis in the wild and sexy feminist style, is regarded as a "bad woman". Electricity supplier website Nasty Gal also want to express their position, that is, badass and unapologetically sexy".
In order for a gift exchange site for advertising, Idaho northern town of Santa 21, decided to take the name of the town was changed to "Secretsanta.com", meaning "secret santa". Although it is unclear whether Santa only Water Conservancy Bureau official agencies have the power to change the name of the town, but the water conservancy administration officials have voted for the name "Secretsanta.com", in order to earn a return.
90 Metersbonwe and UNIQLO, Baleno and Giordano in 80. Once let many people feel that the double face of Baleno, is facing the fate of bondage.
recently announced that the Hongkong Yongjia Group subsidiary – Shanghai Baleno Kingdom Limited intends to sell 250 million yuan. Texwinca said, companies are restructuring, the sale of Baleno can optimize resources, and then set side is Baleno’s potential distributors – Delta Shanghai Industrial Co. ltd..
texwinca in 2015 second, the three quarter earnings, the group’s two big business – textile business and retail business, the former has experienced three consecutive fiscal year after falling in the first half of fiscal year 2016, a 15.5% year-on-year increase, sales increase of 22.2%, gross margin improved from 21.9% to 22.5%; the latter is only 0.5% increase recorded an operating loss of 53 million yuan. Baleno’s performance in continuous negative growth, the contribution to the group’s decline in retail business. On the other hand, as UNIQLO textile business generation business, the order continues to increase, the group’s revenue contribution rising.
renamed Chinese (eName.cn) February 6th – the day before, Ctrip tourism officially launched its first shopping business platform Tesco Tour "(g.ctrip.com/mall), provide a convenient to buy souvenirs, local products and shopping platform souvenir for tourists," tour Tesco "domain of concern.
TourIt is reported that the launch of
, Ctrip Travel "travel shopping business platform, a collection of global high-quality suppliers, complete category, and the destination of travel and shopping integration, launched online orders, convenient mode, pick up the line", the user can also choose the airport or hotel delivery delivery, saving time and effort.
group 800, the latest release of May 2015 China buy market statistics report shows that in May the public comment on the turnover of the group to buy the compound growth rate once again lead the industry, with more than 9.74% old rival u.s.. In terms of market share, the public comment over 30%, while the U.S. group’s share fell to 56%, the recent high-profile O2O Baidu Nuomi’s market share in May was about $9%.
previously, "twenty-first Century economic report" quoted investors held data reported in February this year, -5 months, the public comment GMV (total transaction amount) growth rate has been four consecutive months of growth in May and exceeded the U.S. group, public comment and beauty group respectively compared to the same period 146% and 118%, than the growth rate of the former is 6 times the latter the. Group 800 report further confirms the authenticity of the investor data.
news March 7th, billion state power network that the city Crowdsourcing distribution platform to the fresh announced funding strand breaks before the Spring Festival, due to the failure of financing to support the company operation, the termination of the project. Currently, the company has ceased operations.
founder Lu Gang said to billion state power network, the main reason to fresh capital chain is A round of financing failure, no cash accounts of the company, currently apply to enter the liquidation process. After the liquidation of the company in March will be open to the public account details, and actively deal with assets, and strive to give employees more compensation.